🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM)
🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM)Description
In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads.
They also touch on the early days of a blood test company, Thriva and their experience at Money 2020 in Amsterdam where they will be doing live podcast recordings.
Tune in for insightful discussions and interesting insights!
Chapters 📌
[00:00:00 ] Intro
[00:00:34 ] The challenge of awareness.
[00:07:11 ] The Wine List.
[00:09:22 ] Starting an agency.
[00:12:33 ] Building a strong network.
[00:16:34 ] Evolution of paid social marketing.
[00:22:20 ] Working with content creators.
[00:25:43 ] AI-generated content quality.
[00:28:17 ] Offline marketing strategies resurgence.
[00:32:04 ] Inserts and door-to-door marketing.
[00:37:02 ] User research challenges.
[00:39:44 ] Being literal in advertising.
[00:46:30 ] Understanding why your customer buys.
[00:46:51 ] Importance of customer interviewing.
[00:52:38 ] Customer feedback for growth journey.
[00:54:23 ] Wine marketing strategies.
🖇 Follow links 🖇
👉 Josh Lachkovic on Linkedin
👉 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
👉 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
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See you next week!
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